Books

See Feel Think Do - the power of instinct
in business

ss-seefeelthinkdoAndy Milligan, Shaun Smith
See Feel Think Do - the power of instinct in business
Cyan Books and Marshall Cavendish 2007

The book describes how highly effective corporate leaders and entrepreneurs use the power of instinct to achieve their goals.

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Managing The Customer Experience

ss-mcecoverShaun Smith, Joe Wheeler
Managing The Customer Experience
FT Prentice Hall 2002

The book provides a step-by-step guide to building the ability of an organization to manage the customer experience.

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Uncomon Practice

ss-uncommonpractShaun Smith, Andy Milligan
Uncomon Practice
FT Prentice Hall 2002

The book was written on the basis of intensive research conducted in cooperation with Interbrand. You are going to find out how the big brands were built upon the organizational culture design aimed at providing unique experiences.

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