Companies spend millions on getting their employees committed. Still, how often do managers complain that their personnel are interested neither in the Strategy nor in its implementation! Why? Because a Strategy is delegated a priori and expected to make everybody so happy to implement it. Meanwhile, employees often treat the new Strategy as a scourge and say: “Oh, they came up with something again.” How can we talk about the effectiveness of the Strategy implementation?

In EC we developed a methodology of building a corporate Vision, Mission and Strategy from the bottom up, i.e. by involving often all employees in it. And what is more – customers too! Such an approach results in customers getting exactly what they want, and employees having a feeling that they co-create the key aspects of a company’s business goals implementation, both at the operational level – that is in their work – and the strategic one. Thus, the level of satisfaction of customers as well as employees is very high, which translates into loyalty, commitment and willingness to recommend a particular brand, product or company to others.